If you’ve made it this far, you’ve probably heard of Inbound Marketing , a set of coordinated friendly Online Marketing and Sales techniques and actions that help us attract new customers and build loyalty, all with the power of content! Still, if you want to refresh your knowledge, we recommend reading our article:
<< Inbound Marketing: Introduction and Methodology >>
Today we delve deeper into the topic and talk about the 4 stages through which we implement the Inbound Marketing methodology.
Table of Contents
- 1 Introduction to the Inbound Methodology
- 2 What are the 4 phases of Inbound Marketing?
- 2.1 1. Attraction Phase.
- 2.1.1 Content marketing.
- 2.1.2 SEO.
- 2.1.3 Social Publishing.
- 2.2 2. Conversion Phase.
- 2.2.1 Forms.
- 2.2.2 CTA (Call to action).
- 2.2.3 Landing pages.
- 2.3 3. Closing Phase.
- 2.3.1 Management software or CRM (Customer Relationship Management).
- 2.3.2 Mail Marketing.
- 2.3.3 Marketing Automation.
- 2.4 4. Delight Phase.
- 2.4.1 Surveys.
- 2.4.2 Content monitoring and social monitoring.
- 2.1 1. Attraction Phase.
- 3 A final phase? Analysis Phase.
- 4 Conclusions.
Introduction to Inbound Methodology
The Inbound Methodology is developed in four phases in which we implement different strategies that pursue:
- Increase web traffic .
- Obtain registrations and generate leads (potential clients) .
- Mature and qualify leads.
- Delight the customer.
The ultimate goal of these organized vietnam whatsapp number data is to obtain our own refined database in order to manage the relationship with our clients and establish long-term business relationships thanks to segmented advertising and the flow of valuable information . As it may seem a bit complex (because it really is), let’s look at it in parts.
What are the 4 phases of Inbound Marketing?
The implementation of the Inbound Marketing methodology is carried out through 4 phases:
1. Attraction Phase.
In this first phase, the objective is to increase the number of visits to our website or blog , that is: to attract as much traffic as mike blumenthal said that google to our site. This attraction phase is especially important because it is the basis of the entire project, since it is essential to have a high number of organic web visits for the methodology to work correctly.
This is the moment when an unknown user , who has never heard of us, lands on our website and automatically becomes a visitor . How do we achieve this? By providing free content that provides special value, either because it solves a specific problem or because it provides the solution they were looking for.
To achieve this we use specific Attraction Marketing techniques :
Content marketing.
It consists of generating high-value content for our target audience. To do this, it is necessary to have a CMS ( Content Management System ) that anhui mobile phone number list us to create content in different formats and share it through a blog aligned with the buyer persona.
The content we generate must offer information of interest and we can present it in different formats: blog articles, podcasts, videos, tutorials, downloadable guides , etc. with the aim that this documentation answers the basic questions of our potential clients, covers a need or is capable of solving a problem.
Another really useful content strategy is to position our content in a search area related to other concerns that the user is searching for, whether or not linked to our brand, but with the goal that our buyer persona finds us and begins to carry out the first searches around our product .
SEO.
The content strategy must revolve around the search criteria of our potential clients. This is important so that we can position ourselves correctly in search engines and be visible on the Internet . We must take into account that the content is interesting, fresh and based on a good keyword strategy . We also have to optimize all those technical aspects such as the structure of the website, usability and accessibility, user experience, titles, metadata, images, in addition to taking care of other factors such as not having duplicate content or creating a correct link structure, among many other internal and external SEO positioning criteria.
Social Publishing.
Producing content aligned with our clients will encourage visitors to share our content on their main social profiles. To enhance the attraction phase, we must make it easier for users to share and follow on social channels to obtain more and more visits and increase the flow to our website .