You must answer strategic and business questions yourself and decide which CMS features are absolutely necessary for your needs, which are a high priority, or which are “nice to have.”
The most common functions may include:
Website CMS in the context of SEO – technical minimum
Are you currently able to actively address SEO on your website? What are the limits of your CMS? It may happen that your CMS (whether an off-the-shelf solution or a armenia phone number library custom-developed system) has a technological debt that prevents it from executing even the most basic steps of website optimization for search engines.
From an SEO perspective, the following are essential when choosing a CMS:
- Content management and landing pages
- Add unique text to products and influence their design within the framework of responsiveness.
- Add content to categories (so-called top or bottom category labels).
- Supplement texts with multimedia (images, video player, tables, infobox, …).
- Manage tags or other relevant linking options on the blog or in the content section.
- Edit metadata
- Each page (URL address) should have its own unique title and meta description.
- To save time, there is almost a “must have” option for automation – a template with variables, where you can specify, for example, the name and USP for a given segment.
- Don’t forget that, for example, on a content or news website, a page with a specific label can be an interesting source of traffic – this is also the URL where you need to influence metadata.
- Indexing and redirection options
- We want to index most of the pages on the website, or rather make them competitive for a set of queries in Google and Seznam.
- Even so, there are cases where it is necessary to disable indexing = insert, for example, the noindex, follow tag into the HTML.
- Likewise, it is almost a “must have” to building a high-converting email campaign funnel be able to canonize a page (canonical tag).
- There are also a number of cases where it is necessary to “deactivate” and redirect a page.
What other CMS features can you appreciate from an SEO perspective?
Whether you choose an out-of-the-box content management system (such as PrestaShop, Shoptet, Shopify, WooCommerce, and others) or go the route of your own solution, the following points should also interest you. They may also come in handy when writing specifications for developers.
Okay, try to ask your developer about:
- Generating a sitemap and possibly dividing it (including technical specifications, possible sitemap attributes, …).
- Options and management of (automated and bulk) redirects – 301, 302.
- ALT texts for images, or influencing the file name.
- Access to edit robots.txt.
- URL stability check (changing the name of a product or article does not equal changing the URL!).
- Website semantics (order of headings, control over H1 – the main page heading H1 should not be the e-shop logo).
- Advanced filtering options – what filter combinations to index, how parameter management works.
- So-called parametric and placeholder categories – the ability to place a simple link to another subcategory in one subcategory; or to make an automatically filled category from a filter combination.
- Possibility of connecting to so-called content grouping in Google Analytics for easier evaluation.
- Content management for individual language versions and localization.
Final summary content management system
As is often the case with online marketing and e-commerce, nothing is black and white, most things are individual, and so there is no clear winner in the field of content management systems. For some websites, filtering management is essential, for others, language mutations, and some focus primarily on content.
If you are interested in CMS and SEO issues in more detail, write to me at in case of greater interest, we can try to research the largest players on the CZ/SK market or expand the article even further.
Our team also discusses the issue of SEO in the burkina faso leads e-commerce world and the impact of CMS on SEO in the e-commerce marketing course under the title Digisemestr Online. A whole range of other observations from Petr, Martin and me will also be heard in this online course.
If you are solving a similar problem with your current CMS or want guidance on choosing the right new one, write to us in the comments or ask about our consulting services.