Capturing the attention of potential buyers and customers is something that brands constantly aim to achieve. To achieve this, they use different strategies and elements, and one of the most important is the advertising image.
In fact, before the emergence of radio and television, images, along with different types of text, were the holy grail of advertising . When published in widely circulated magazines and newspapers, they made it possible to impact and reach large communities of users.
We live in the age of the Internet and social media , visual arts and advertisements are no strangers to that and have also migrated to the digital dimension , so this type of images is far from going out of fashion.
For this reason, today we will share everything you need to know about this fundamental element in the past and also in the present, in which digital advertising is the most used alternative by brands .
What is advertising image?
The advertising image is nothing more new zealand telegram data than an element of visual communication for commercial and advertising purposes . As we mentioned a few lines back, its mission is to attract the attention of users.
In turn, it attempts to capture interest to motivate the recipient to perform a certain action, such as requesting information or quotes and purchasing a product or service .
In our daily lives we come across thousands of examples of these images. Some of them are billboards on public roads, physical or digital banners and any graphic we see on social media and the Internet that has promotional purposes .
Without a doubt, technology and digital transformation have helped advertising images proliferate.
Importance of advertising image
Advertising image is a valuable resource your email subject lines contain clear sales words that has been able to adapt to different eras and trends. Among the aspects that reflect its importance for brands are the following:
Precision
We are referring to the popular saying that “a b2c reviews picture is worth a thousand words.” Although advertising texts never go out of fashion, they are usually accompanied by images because they summarize the message and make it more precise.
Widespread
One of the great advantages of an advertising image is that its flexibility will allow it to be disseminated on various digital channels .
In fact, the same image can be used for both online and traditional campaigns . This guarantees a wide diffusion and use with a lower investment.
Impact
When it comes to generating a real connection with the user, this advertising resource is of great value. A good advertising image does not go unnoticed and, in turn, impacts potential buyers and clients.
Trust
People who do not trust something easily often say that “you have to see it to believe it.” Precisely, through advertising images you can connect with the most distrustful consumers .
By referring to your brand and one of its products or services through a graphic, users will feel that it is something tangible, real and professional.
Creating an advertising image is not a matter of chance , it simply requires combining elements in an improvised way.
In order for them to truly fulfill their purpose and allow a brand or product to be positioned in the minds of users, they must meet various characteristics, including:
Generate emotion
Have you ever noticed that people in advertising images are either smiling a lot or, on the other hand, clearly showing pain or concern? This is because their mission is to generate an emotion in the user.
To achieve this, certain color combinations are also used or they are accompanied by phrases that refer to aspects of daily life, childhood or any factor that makes the recipient feel identified and evokes their feelings.
Be memorable
In order for an advertising image to be unique and memorable, it is important to determine a “creative path” that is attractive and eye-catching. For example, you can make reference to aspects of real life or comparisons in a humorous way or through elements that evoke feelings.
It is also a very good idea to opt for a fashionable advertising image, that is, one that includes elements or characters that are in fashion.
Originality
A creative advertising image is one that moves away from the advertising clichés that abound in the industry.
To produce an excellent graphic you don’t need a big budget, but rather brilliant and witty minds .