Setting up Shopify Audiences is quick and easy. Remember, you must be a Shopify Plus merchant using Shopify Payments, operating in the US or Canada. Start by checking to see if you’re eligible and installing the app. Then complete the following steps:
Install the Audiences app.
Turn on data sharing. This is Getting Started how Audiences develops insights. Remember, data is anonymized and secured through hashing, so your proprietary data is safe. Make sure to update your privacy policy to ensure you’re staying compliant with US state and other applicable privacy laws.
Connect your ad platform of choice, including Meta, Google, Pinterest, Criteo, TikTok, and Snapchat.
Pro tip: We recommend starting with Meta
Shopify Audiences automatically generates your audience lists that will export to the connected ad accounts. Note: It will take a couple days for those audiences to fully populate in the ad manager.
Create and run your ad campaign in the ad platform targeting your custom audience list.
Tips for making Shopify Audiences do more for you
1. Choose the right audience based on your advertising goal
Different audiences will be more or less relevant based on your current advertising goal. Prospecting at the top of the funnel is by its nature appropriate for a different audience than retargeting at the bottom of the funnel. Experiment with your ad campaigns to find the results that work best for your brand and products.
If you’re prospecting, try denmark mobile database using our mid-intent or lookalike (lower intent, broad reach) audiences to discover new buyers that would be interested in your products. These are larger audience list sizes with a variety of data incorporated including past purchase behaviors that indicate possible interest in products that you’re selling.
When retargeting, try using our high-intent audiences. These are targeted, lower-funnel audience list sizes built with proprietary signals and matching algorithms that indicate intent, leading to higher conversion rates.
Adjust targeting once a list has been exported
Sometimes, you’ll want to further adjust a targeted list that Shopify Audiences has created to narrow it toward an objective. For instance, you may be running a campaign you want only men or women to see. This isn’t something you can do directly in Audiences—but you can do this in Meta while targeting the list that Audiences has created. This does reduce the reach of the audience and increase cost, but it can be worth it to achieve the desired result.
3. Test to confirm that thinking about buying web traffic? here’s how to do it right Audiences is working for you
Audiences is a powerful tool, but experimentation can help you make sure it’s working at its full potential.
Analyze your america email Audiences ad sets to ensure you’re spending enough to get the most out of them. Typically, you’ll want to see about 50 conversion events in seven days to exit the learning phase. If you’re not seeing that, try adjusting your spend.