One of the most common questions sales and marketing teams ask is how they can improve the quality of their leads –
the problem is that most of their leads make it some
way into the sales pipeline, wasting valuable sales time, without ever generating a sale. By Marketingsherpa’s measures this number averages a staggering 73%, bringing the efficiency of their sales pipeline down to just
While 100% efficiency in the marketing uae phone number data and sales funnel is an unrealistic dream, improvements can be made to the marketing and sales processes to increase efficiency. Here are three proven methods to help you improve the quality of leads delivered to your sales organization:
Allocate marketing spend to higher performing campaigns
Marketers who measure campaign performance are able to achieve their goals more effectively. The following 5 steps can help marketers achieve this goal, no matter what system they use. Whether they seek higher lead volume, more characteristics of an advertising image leads of a specific type, or more revenue or profit per campaign, variations of these steps can help marketers achieve their goals:
Set up a system to track the lead source for all your leads:
Your leads start finding you using paid and non-paid channels, which may include your website, CPC ads, email campaigns, trade shows, social media, referrals, etc. Whenever you receive a lead or a list of leads, note the source of the lead. Vtiger automatically stores the source of each lead when it comes in from a web form, social channel, or email.
Add up the total cost of each campaign during the specified period:
Summarize the fixed and variable costs associated with each campaign. For example, if you run a 20% off announcement that is promoted via direct mail, email, social ads, and CPC advertising, you may need to hire a copywriter and graphic designer to create the content at a fixed cost. After that, the costs of printing, postage, email anhui mobile phone number list campaigns, and CPC advertising will vary depending on the number of prospects you target and the number of clicks you get.
Total revenue from leads for each campaign during the same period:
For each campaign, calculate the total revenue from its leads, for the same period as you calculated the costs.
Calculate profitability for each campaign:
Subtract the total revenue (step 2) from the cost (step 3) for each campaign