For example, don’t use a CTA to drive people to your homepage. Even if your call to action is about your brand or product, you should still send them to a targeted landing page that contains an opt-in form. If you can use a call to action, send them to a page that will convert them into leads.
If you want to learn more about building and promoting high-converting landing pages, download our eBook on Optimizing Landing Pages for Conversions.
6. Get your sales team involved
Remember when we talked about lead scoring? Well, this is impossible to achieve without input from the sales team. How do you know how to qualify a lead if you don’t know if the SQL you defined led to a successful sale?
Before you start capturing leads, your sri lanka phone number data marketing and sales teams need to align on the process of defining and moving leads from MQL to SQL to opportunity.
Keep an open mind about developing relationships with sales and how to guide leads down the funnel. Your definition may need to be refined over time; just make sure everyone involved is up to date.
7. Use social media strategically
While marketers often think of social media as top-of-funnel marketing, it can still be a helpful and low-cost source of lead generation, as shared in the lead generation strategies above.
First, add links to your high-performing offer’s landing page directly in your Facebook, Twitter, LinkedIn, and other social media posts.
Tell your visitors that you’re taking them discover how to combine the two tools in a digital strategy to a landing page. That way, you set expectations. Here’s an example from one of our Twitter posts:
You can also do a lead generation analysis of your blog to determine which posts generate the most leads, then regularly link your social media posts to those posts.
Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they also teach you a lot about your audience. It’s a win-win.
Read our step-by-step guide to anhui mobile phone number list growing your email list using social media contests, which covers everything from choosing the platform to picking the winners.
8. Leverage your partnerships
When it comes to lead generation, co-marketing can be extremely powerful. If your team works with a partner company, brainstorm some mutually beneficial offers.
“On the Content Offers team at Starify, we work with partner companies with similar target audiences and brand values to create and promote gated content like eBooks, reports, and templates,” said Lancy, Marketing Manager at Stairfy.
Lancy said both Starify and our partners generated leads through the offer. “We can share those leads with each other,” she said. “Joint marketing has the potential to generate more leads than content created by one company alone.”