The Betty Crocker Secret to an Email Marketing Strategy
If you’re serious about your digital business. You need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this one. Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video. A killer e book, or an exclusive podcast episode. Sure, everyone else does that … because it works. It’s not like it’s hard to find an email address. Gmail is just one of the many excellent services that will give you one (or a bunch) for free. Double opt-in forces your reader to give you a real email address.
Your Topic Has a Recipe
But real addresses are cheap. Readers have dozens of ways to capture your valuable free reward, then ditch the rest of your email once they’ve got their prize. If they’re jerks, they may just mark you as spam so they don’t have to see you again, rather than take the “trouble” of unsubscribing. It happens. (That last one, incidentally, is why you must make it stupidly easy to Email List unsubscribe from your stuff. If it’s more than a click or two, you’ll regret it.) You can’t make anyone pay attention to you in the virtual world. Content editors can’t trick them into it either, at least not for more than a few seconds. Some of the smartest traditional advertising writers figured this out a long time ago. These copywriters created advertising that didn’t look like advertising … advertising that was inherently useful.
What’s the Secret to an Email Marketing
To avoid bad email marketing, make your advertising too valuable to throw away. It’s funny how many of our moms’ and grandmas’ most-treasured recipes came from the back of product boxes. Food packagers know that recipes are irresistible. Human beings are naturally curious creatures. We enjoy novelty. We benefit from eating a variety BA Leads of foods. Put simply, we want something new for dinner. Recipes teach readers how to use more of the product being sold. And recipes feel inherently valuable. They promise a fantastic collection of benefits. Exciting new tastes, happy family members, harmony at dinner time, and kids who will actually eat their green beans.
