Do you know the product? the perfect ad
A product is anything that a client’s website offers – whether it offers a service, such as custom cabinet making, legal advice or calculating liability insurance, or has an the perfect ad e-shop and sells all kinds of goods. Knowing a product does not only mean knowing what its parameters are, how much your client is offering it for or how long it will work on it. Knowing a product also means knowing potential customers. And last but not least, how differently this product is offered by the competition and what unique advantage your client has – and that is the USP of the product.
What is the USP of the product?
USP (unique selling proposition) refers to the unique benefit offered by a company, service, product or brand that allows it to differentiate itself from its competitors. A USP must be a feature that highlights the benefits of the product that are interesting or useful to potential customers. A USP focuses on an explicit claim of uniqueness involving an objectively verifiable feature of the product or benefit from its use.
Every advertisement should present an offer to the consumer—not just words, product hype, or window dressing. Every advertisement should tell every reader, “Buy this product to get this specific benefit.”
This offer must be something that the competition cannot or does not offer. It must be unique – either by brand or by a claim that is not used elsewhere in the advertisement.
So, let’s have a little theory, let’s summarize it in a nutshell:
When identifying your ideal prospect, consider the following:
- What does your ideal customer really want?
- How can your product or service solve their problem(s)?
- What factors motivate his purchasing decisions?
- Why do your existing customers choose your company over the competition?
Interview the client! the perfect ad
You should bombard your client with questions like an experienced detective interrogating them. Every detail can be crucial, every idea can make you sell 10x more. Your client should know best what sets them apart from the competition, what customers they are targeting (whether in terms of their age, gender, location, interests, or hobbies – all of which make a potential customer a unique persona).
Don’t be afraid to push your client’s thinking if they are hesitant at first, try to give them a hint or suggest something, and together you will definitely work out how to afghanistan phone number library sell their product in the best possible way. During this “wooing” you should know the product like the back of your hand and even in the middle of the night you should be able to tell them how much a customer has to order from your client to avoid paying shipping.
Focus on what the customer cares about most the perfect ad
To get an even more complete overview of the segment your email list for better campaign results product, don’t just rely on what the client tells you. They may either consciously or unconsciously overlook some aspect of the product or e-shop that may hinder sales – the best way to learn about the client’s e-shop from the outside is to turn to the customers themselves and listen to what the vox populi says.
Browse Heureka and product/company reviews
If your client has an e-shop with goods, you can search for the “voice of the people” on Heureka, you will mostly come across positive reviews there, but sometimes you will also come across negative ones. Are some customer criticisms exaggerated? In this case too, the burkina faso leads is a bit of truth in every rumor. Failure to deliver goods on the announced date? Wrong clothing size? Unsatisfactory payment terms? These are all things that can delay or make it difficult to sell a given product. There are few worse things than investing in an advertising campaign for an e-shop that does not work or has errors. Bet you that if you do not alert the client to minor errors, it will come back to haunt you.