The events of the early 2020s have become a powerful incentive for the implementation of digital marketing for construction companies, developers and investment groups. Industry representatives, who were previously reluctant to invest in their own online promotion, have turn their attention to the.
Prospects of attracting customers from the Internet.
Due to which the competition phone number library for an interest audience has begun to grow rapidly, and with it – the prices for advertising. Therefore, those who have already taken care of developing a company website and launching a marketing campaign will be able to get more profit from their investments than competitors who are not in a hurry to digitalize.
What type of website to order for a construction company
There are three types of websites that can be us to sell construction company services:
Pros of a business card website for a construction company: fast, inexpensive; cons: a website of this type does not work to attract new clients. It will serve as an image and familiarization platform for clients and partners.
Landing page for a construction company
A landing page for a construction company is a one -page site for selling a specific service. In its structure, it is very similar to a business card site, but with the caveat that the landing page structure is
built around a single goal – to encourage the visitor to respond to the offer. If a business card site for a construction company can website creation for a construction company inform about the team, the history of its creation, then the landing page can become a platform for selling one single product or several. Here, the focus will always be on sales.
And therefore, only the information that promotes sales is post on it . This is an ideal option for attracting customers, but such sites do not work for image and PR, they have a completely different task.
Ordering a landing page is important and profitable if you want to generate traffic to the page using paid advertising (contextual in ao lists search engines or target in social networks) and convert this traffic into real leads (applications, orders). To convert traffic into leads, several feback forms and product orders are creat on the landing page. As a rule, these are 2-3 forms, evenly distribut across the site and each of them is in its place (that is, filling out such a form is the final step after reviewing, for example, a block of information about the benefits of the product).
Pros of a landing page for a construction
