How to Write an Email Newsletter Builds Relationships

Business owners and executives know their success relies on a critical transformation. Turning prospects into customers. But that’s just the beginning. Most businesses aren’t sustainable if their customers only buy once. Those customers need to become repeat customers. Then, once you’ve built enough trust and loyalty. There’s still one more step that will get maximum value. Getting those same customers to wave your flag … talk up your marketing story on social media. Tell their friends, family, and anyone else they run into about how great your company is. In other words, the final transformation your business needs to facilitate is turning customers into brand advocates. One of the best ways to do this is with an email newsletter.

Determine the Content Approach

When you learn how to write an email newsletter, you’ll discover that this type of content. Engages your audience regularly and keeps your business top of mind. It also puts a human face on your business, one capable of building relationships with customers and prospects. There are a few different styles of email newsletters, and all of them have pluses. Choosing the right one is just a matter of what works best for your writing business, along with personal preference. Let’s take a C Level Executive List look at a few options. Original content You’ll write fresh, original articles based on your own research and/or information from your client. Curated content You’ll write insights about breaking news or current events in your industry. Or respond to articles or blog posts you’ve found that are relevant to your audience.

Map Out the Content Elements

Blended content Another option when you write an email newsletter for your business is to begin with original content and then add in curated content. Digest With a digest-style newsletter, you’ll write brief descriptions or “teasers” that link to full-length articles on the web. POV (point of view) A POV-style newsletter comes from one person’s perspective. Usually someone well-known in their niche or industry. So if you’re running BA Leads a business and you have an audience that knows who you are and wants to hear directly from. If you’re working for a client who fits this description — this style makes sense. Now, once you’ve chosen which newsletter style to use. Your next step is to decide which pieces of content to include.

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