Pardon our dust. Even when content marketing was a newer tactic online, there were naysayers. Now the naysayers point to the loads of bad writing and say, “You think that works?” But there has always been junk. Currently, it’s just easier to find. It feels kind of dirty. Like there’s a layer of filth that requires some serious Clorox Clean-Up. However, I know content marketing isn’t dead because it works on me every week. I buy from brands who publish smart articles. I subscribe to video channels that persuade me to pay attention to them. Underneath the dirt, there’s still a proven process for content marketing mastery that builds your business. It’s easy to write for “everyone. I love “easy. We all love “easy.
How to Fix Content Marketing Mistakes
But one factor that contributed to the current content marketing climate involves the dark side of easy. It’s easy to put words together for a general group of people you want to attract. And technology makes it easy to publish online and sell on a blog. So, all of this easy-to-produce, repetitive information exists on the Fax Lists internet. But the content doesn’t connect with anyone. When you don’t also learn how to be a copywriter. There’s a much greater chance that potential audience members will quickly move on from your website. And you’re left thinking that content marketing doesn’t work. Writing for specific people requires a lot more skill. It takes real research, real listening, real empathy, and real cojones. To publish over time and earn an audience’s attention.
Visitors More Opportunities to Learn
There’s no substitute for the creative momentum you get when you publish on a regular schedule. I like using the example of releasing new content once a week. It’s a model for focused content — a presentation your audience truly sees as a gift, something they look forward to getting. That’s the type of content worth publishing. Let’s say your ideal audience is “small business entrepreneurs.” I can think of a ton of typical information that would interest BA Leads that group. But as someone who wants to avoid common content marketing mistakes. You don’t publish for “the small business entrepreneur,” you publish for the small business entrepreneurs.