Not every brand the history of the creation of UTP brings us back to Jesper Kundi . The author of the complementary UTP concept. The concept of the company’s unique value proposition and the book “Uniqueness now or never”. Therefore, from his point of view, it is the unique value proposition that can be moved from one market segment to another along with . The distribution of the company’s core values, despite the high speed of copying innovations and UTP. Therefore, cundy believes that the concept of UTP is one of the key elements of Michael Porter’s concept of value positioning of the company. Therefore, he describes the transition of this advertising tool from commodity value to the creation of a value brand chain or brand UTP.
A significant contribution to the development of the UTP concept
Was made by Kevin Drobo, the author of the book “Secrets of a Strong Brand”. The researcher introduces the Consumer Mobile Number Database concept of commercial uniqueness, understanding by it the difference of organizations. Depending on whether they have a powerful brand or not. Therefore, the importance of his developments is another modernization of UTP or a transition to its variety. Which was proposed by Raul Peralba, a famous Spanish marketer, in the form of the idea of a unique emotional offer. Based on emotions that depend on a person and his archetype. He emphasizes that this type of offer can represent a list of role and situational cultural models, each of which implies a different degree of consumer loyalty to branding. As a result, this unique proposition is not a guarantee of brand success. Therefore, but creates dozens of variations for consumer self-expression.
Branding and UTP - advice from specialists of the golden
Thus, the formation of UTP is an inseparable element of branding. By devoting enough BA Leads attention and time to preparation for its correct formation . Through, competitor analysis and highlighting your company’s . Strengths and product highlights using a number of bonuses and gifts. Therefore, you will be able to create a unique information product that will attract .The attention of potential customers. Internet marketing agency Golden Web provides key recommendations. On how to make your brand successful and profitable.