In the past two days, Uniqlo has been really popular. It has been all over Weibo and WeChat, and dominated the homepage headlines. Any article related to Uniqlo can attract a large number of people to watch. Of course, many people go there to watch the uncensored pictures or the one-minute video. Haha, just kidding. In fact, regarding the Uniqlo incident, many of us who work in the Internet can see clearly that this is a thorough marketing campaign, and a thorough and very successful foreign trade marketing campaign. It can even be regarded as a typical case of foreign trade marketing.
Some people may say it’s true
Especially those outside the Internet community who may be confused: Why do you always say this is marketing? Isn’t this just a very accidental incident of nude photos? Why do you always pull it into conspiracy theories?
For this, the arguments given by the masters on the Internet are already sufficient. I will just briefly talk about it here:
Suspicion 1: The title of the video has a clear address, Sanlitun Uniqlo, which is too convenient for human flesh search. If there is no such address, it is probably impossible for the man and woman to be exposed within two hours.
: The time when the video was released was around midnight
During this period, Weibo and WeChat are not regulated, but it is a time when young people like to surf the Internet.
Suspicion 3: The Weibo replies of the person after being exposed and the content of the suspected WeChat chat between the person and his girlfriend cannot withstand logical scrutiny, and there are many doubts.
Doubt 4: Shenzhou is a vast country with abundant resources. Although there are not so many pornographic photos every day, there are not many of them. However, there are few cases like the Uniqlo case that have such a large impact. If you insist on using the pornographic photos as an example, I can only say that Edison Chen is a star, and the male and female protagonists of Uniqlo are not? Therefore, there must be a strong force behind the scenes to create such a momentum.
The above four points should be able
To answer many people’s doubts. As for why I say that Uniqlo is foreign trade marketing, and even a typical case of foreign trade marketing, this should start from the origin of Uniqlo.
Although UNIQLO is now a household name, many people may not have known about it a few days ago. First of all, it is a clothing chain brand originating from Japan. It entered China in 2002 and settled in Beijing in 2005. Now, in addition to various online stores, there are more than 100 offline stores. Therefore, the scale of such an enterprise is not small. 13 years ago, the president of UNIQLO China was still a Japanese.
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Everyone should know the nature of Japanese companies
Even the middle and senior management of multinational companies are almost all Japanese employees. Although the president has been replaced by a Chinese, the high-level decision-making must still be decided by the Japanese. Therefore, if this marketing is done by UNIQLO itself, it is impossible that the Japanese senior management will be absent.
Regarding Japan, I believe what is firebase? that many people’s impression should be similar to mine. It is more open and more…perverted. Moreover, foreigners’ understanding of China’s laws and morals is naturally…you know compared to Chinese people. Therefore, we can basically determine that this marketing is from the hands of UNIQLO’s Japanese senior management, so it is not an exaggeration to call it foreign trade marketing.
In addition, what is a typical foreign trade marketing
Video + viral communication! Look at how well this definition fits the Uniqlo incident. With more than 1 million reposts, endless aero leads jokes, posts, headlines, and 200 million views, the combined advertising value must be far more than 20 million.
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In the early stage, he is now invincible. So if you don’t have a good choice, you can consider Uncle Google. There is not much information about him. You can Baidu it yourself.
Some people may argue that Japanese companies have always been very rigorous and never do anything that damages the brand. Using such things to market the Uniqlo brand is ruined. To this, I can only say that it is too naive. Believe me, if your foreign trade company can achieve. Uniqlo – a typical this kind of influence, then you can really count money in bed.
Through Uniqlo, we should have learned Uniqlo – a typical
That foreign trade marketing is not just a few dry ways. The real awesome marketing is event marketing, explosive events, and viral spread. These are the moves of real marketing masters, and Uniqlo is a typical foreign trade marketing case. Of course, marketing laws and ethics must not be ignored. Even if loopholes are exploited, there will be no serious consequences, but the bottom line of conscience must be followed.
